Three telcos merged to become the 4th largest in the country. Profits jump 8%.
T H E C H A L L E N G E
When two, and then three, communications businesses merged into one of the largest telecom companies in the country, we had to make the new brand a household name while also aligning separate employees under one company culture.
O U R S O L U T I O N
We renamed the company, created a new logo and identity across two dozen states and unified employees, and created a national awareness campaign with mass media channels in larger markets and extensive online efforts to rural markets. Today, the company still uses the same branding and launch tactics when moving to new areas.
