Ensco — Haloumi Creative

Renewed commitment to brand values leads to 31% increase in employee retention.

T H E C H A L L E N G E

Rebrand an offshore drilling company to showcase their commitment to safety for their employees and the environment.

O U R S O L U T I O N

We crafted a clear brand vision and core values, bringing the brand to life with a new visual identity. The orange symbolizes safety while the mark’s shape shapes tell the story of momentum and makes them instantly identifiable on job sites. Ensco’s logo, identity, messaging, and training programs were all updated to reflect their commitment to their values.

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R E S U L T S

Partner companies, vendors, employees, and investors all praised Ensco’s new commitment to safety. Over the course of two years, employee retention increased by 31% and safety incidents were reduced 16%. Ensco’s renewed commitment to safety was praised within the industry.

Renewed commitment to brand values leads to 31% increase in employee retention.

Partner companies, vendors, employees, and investors all praised Ensco’s new commitment to safety. Over the course of two years, employee retention increased by 31% and safety incidents were reduced 16%. Ensco’s renewed commitment to safety was praised within the industry.

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