San Francisco’s new favorite beer, from the other side of the bay.
T H E C H A L L E N G E
There was no place to relax with a great local beer and a meal in Orinda, CA. We were asked to fill this gap and create a craft beer brand that didn’t feel stuffy or take itself too seriously.
O U R S O L U T I O N
We created a brand, including advertising, social, digital and everything from packaging, to irreverent coasters and growlers. Canyon Club shunned over-the-top beer branding and was positioned as a casual backyard barbeque where you can get a local beer and not overthink it all.
R E S U L T S