![Lost In Transaction #1](https://images.squarespace-cdn.com/content/v1/6047e86b91112e0d759790f9/1706105595076-URC9S4FQ8H6NTNXN6GBG/IG.jpg)
Lost In Transaction #1
How ramen, a pile of dirty socks, and a parking space attracted new customers.
![Lost In Transaction #2](https://images.squarespace-cdn.com/content/v1/6047e86b91112e0d759790f9/1706106050733-6HX5S910GD22CWU5E72F/Artboard+1.jpg)
Lost In Transaction #2
The most loyal fans of your brand don’t care about new products or interest rates.
![Lessons from fashion on a construction site.](https://images.squarespace-cdn.com/content/v1/6047e86b91112e0d759790f9/1706106877830-W50O2HIU8ZFEDGT0FUOA/Screen+Shot+2024-01-24+at+2.34.10+PM.png)
Lessons from fashion on a construction site.
Your brand. It’s what people feel when nobody’s there to explain it to them.