Lost In Transaction #2

The most loyal fans of your brand don’t care about new products or interest rates.

“5.5%! Our 5-year adjustable rate with a flexible payment is prorated and comes with…”

It’s a product of our times, digital that is transactional only. As customers we get it, but we’re not ready to buy today so the brand becomes a distraction and we like you a little less every time we see you.

Lost in all of this is the conversation with customers and being part of their lives. Not just saying ‘We’re with you every step of the way.’ But actually doing it.

The old-school approach of Winning Hearts and Minds along the way still works because we like the brand emotionally, not just on the surface with a click in social media. Putting your brand in someone’s wallet, on their fridge, or giving them something to have pride in works because you're meeting people where they live and how they live.

Don’t just sponsor the little league team, promote them on social media. Get caught in the act of doing the right thing. Even if it’s just having fun with their favorite team. The results always show up on the scoreboard.