How to sell a sh*t load of garlic.
Territorial Seed Company
The Challenge
Push out an overstock of garlic inventory that came late in the planting season. Target new audiences because our loyal customers planted earlier in the season.
Our Solution
An extremely nimble but targeted paid media campaign. Our strategy optimized messaging in real time to maximize results based on weather reports across the country. Monitoring copy and visuals by ad ensured we used the most engaging creative to reach only viable customers.
Campaign
Results
Opening new markets for Territorial Seed across the USA, we increased overall sales +32% over the previous year and increased garlic specific orders by +76% compared to the previous year.
