Marketing efforts help iconic German restaurant re-open before Oktoberfest during the pandemic.

 

T H E C H A L L E N G E

Reopen the iconic German restaurant that had been given hero status in Mt. Angel, Oregon for more than a decade before closing its doors in 2019.

 
 

O U R S O L U T I O N

Embracing the cultural heritage behind the Glockenspiel, we updated their historical logo and created ways to engage with the local community through a Stein Club, themed children’s menus, and an active social media presence. 

 

R E S U L T S

The Glockenspiel was opened before Mt. Angel’s Oktoberfest. The event announced the restaurants’ presence, exposing it to over 200,000 people and re-establishing a recurring customer base.

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