Marketing efforts help iconic German restaurant re-open before Oktoberfest during the pandemic.

The Challenge

Reopen the iconic German restaurant that had been given hero status in Mt. Angel, Oregon for more than a decade before closing its doors in 2019.

Our Solution

Embracing the cultural heritage behind the Glockenspiel, we updated their historical logo and created ways to engage with the local community through a Stein Club, themed children’s menus, and an active social media presence. 

The Glockenspiel was opened before Mt. Angel’s Oktoberfest. The event announced the restaurants’ presence, exposing it to over 200,000 people and re-establishing a recurring customer base.

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