Hand-held solar brand launches to deliver reliable energy to 40 million Africans.
The Challenge
Most Africans have at least one cell phone but lack access to reliable energy. SunStream is a patented hand-held solar charger made with only five components: a USB, windshield grade glass, a top mineral, carbon fiber, and photovoltaic cells.
Our Solution
Haloumi designed the brand, including naming, logo, identity, and all messaging and advertising across Africa and North America. The brand was created with a global perspective. Visuals and messaging communicated across dozens of cultures and languages. Later, we led the design development of additional products and created bundling partnerships with telcos in Africa.
