Hand-held solar brand launches to deliver reliable energy to 40 million Africans.
T H E C H A L L E N G E
Most Africans have at least one cell phone but lack access to reliable energy. SunStream is a patented hand-held solar charger made with only five components: a USB, windshield grade glass, a top mineral, carbon fiber, and photovoltaic cells.
O U R S O L U T I O N
Haloumi designed the brand, including naming, logo, identity, and all messaging and advertising across Africa and North America. The brand was created with a global perspective. Visuals and messaging communicated across dozens of cultures and languages. Later, we led the design development of additional products and created bundling partnerships with telcos in Africa.
R E S U L T S