Experiencing the 70’s is now easier than ever.
The Challenge
Replace a 50 year-old legacy brand with a new restaurant that feels fresh and grows the customer base, without alienating the previous customers, mostly families.
Our Solution
Create a shortcut back to 1970. Inspired by 70’s aesthetic and culture, this restaurant brand stands out and is fresh, with an attitude that feels comfortable to former clientele.
Pre-Launch
We made use of all the space possible during pre-launch to drum up excitement. We created humorous window posters, nostalgic wheat-pastings at construction sites, even guerrilla marketing tactics like ascots on local statues.
Launch
Launching with a huge party, we got the word out with social media and used local partnerships with radio stations, hair salons, and thrift stores to get the town ready to groove.
Post-Launch
Post-launch bus wraps, parking lot murals, and interior design inspired by authentic 70’s style continue to keep the brand in the forefront of patron’s minds.
Results