Locally Harvested Dining, celebrated nightly at the fastest growing restaurant in Oregon’s wine country.
T H E C H A L L E N G E
Create a farm to table restaurant brand in Oregon’s wine country that doesn’t feel like a cliche farm to table restaurant. Build the brand from the DNA of local ranchers, hunters, wineries, and fishermen.
O U R S O L U T I O N
We designed the restaurant to feel like a backyard dinner party at a nice farm. With an iconic weathervane as our visual staple, we embraced the feeling of county artistry and cultivated a culture celebrating all of the Willamette Valley.
R E S U L T S
Field + Stream opened to buzz in the local community, instantly gaining a regular local clientele. Tourists followed suit, pouring in from local hotels to experience an authentic taste of the Willamette Valley.
