A brand new brand for hungry people on the move who don’t want to sacrifice quality.

 

T H E C H A L L E N G E

Create a brand that says fast, gourmet, and doesn’t feel like another grab-n-go. Iconic and identifiable, while flexible enough to succeed in any market or partnered with other food service brands.

 
 

O U R S O L U T I O N

We anchored the brand in the universal human truth “we’re all on our way somewhere.” Targeting busy commuters, Rapids is a refuge from the chaos of your day, the home of delicious food and streamlined service. The design reflects this professionalism with a sleek rabbit and sophisticated colors and typography. 


 
 

R E S U L T S

Partnering with Radisson Hotels, airports, train stations and grocery stores, Rapids is expanding across the Western U.S., and is positioned as a premier food brand for those who are on the move.

 
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