A brand new brand for hungry people on the move who don’t want to sacrifice quality.

The Challenge

Create a brand that says fast, gourmet, and doesn’t feel like another grab-n-go. Iconic and identifiable, while flexible enough to succeed in any market or partnered with other food service brands.

Our Solution

We anchored the brand in the universal human truth “we’re all on our way somewhere.” Targeting busy commuters, Rapids is a refuge from the chaos of your day, the home of delicious food and streamlined service. The design reflects this professionalism with a sleek rabbit and sophisticated colors and typography. 

Partnering with Radisson Hotels, airports, train stations and grocery stores, Rapids is expanding across the Western U.S., and is positioned as a premier food brand for those who are on the move.

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