Celebrating all things pie and attracting fiercely independent fans.
T H E C H A L L E N G E
When Independence Pies came to us they were just a radical idea—create a business that sells pizza pie, dessert pie, and pot pie. The cherry on top? They wanted to name themselves after the first town they were opening in.
O U R S O L U T I O N
Leaning into the love of pie, we used the town of Independence’s quirky reputation to our advantage. We celebrated the collective culture of our new neighbors with a logo, identity, and advertising work that reflects the fierce independent attitude of the town, and their willingness to buck all trends whenever and however you’d like.
The One Show ADC Awards Logo Design Shortlist
The brand has captured the imagination of consumers and investors and is launching in Oregon as part of the company’s expansion across the West.
R E S U L T S