Whether a brand is B2B or B2C, success comes from standing out and creating something that can’t be ignored. The bigger and more established a company gets, the harder it becomes to pivot to something new and unexpected. That’s when Haloumi’s fresh perspective can make all the difference.

Sodexo created Foodprint Foodhall to be a complete climate conscious dining destination, without screaming “complete climate conscious dining destination”. They included 9 different food stalls, each with their own cuisine and brand identity.

Haloumi was tasked with bringing Sodexo’s vision to life. They wanted something that felt more playful than plant-based food’s standard environmentally-focused photography. With a photoshoot that leaned into a variety of textures and their color palettes, we created a dreamy, surrealistic style worthy of the Foodprint Foodhall’s vision for the future of dining.

Our process started by digging deep into Sodexo’s ideal visual approach. We sourced images from their mood board and secured the exact photographer whose work originally inspired Sodexo’s team. We flew out the photographer, Sara Johannessen from her home in Norway and she worked hand-in-hand with Haloumi’s creative team. Approaching each stall as a distinct art piece within a larger mosaic of visual flavor, together we deliberately placed every spec of food, down to the last crumb. The final result is a messy, in-the-moment look that invites you to dig right in.