Flipping anti-marijuana propaganda on its head for 4/20.
T H E C H A L L E N G E
Increase awareness for unknown cannabis technology company Airoclean420. Drive sales for commercial and hobby growers with an impossible-to-ignore 420 campaign.
Protect your cannababies!
O U R S O L U T I O N
Inspired by anti-marijuana propaganda through the decades, this pro-cannabis propaganda depicts Airoclean420 as the ultimate hero fighting against every grower’s worst enemy—airborne contamination.
The Campaign
Each propaganda poster had an army of media behind it—from digital banners and social leading to custom landing pages, to magazine print, to posters delivered straight to our customer’s doors—this disruptive, sharable, 360 campaign uses shared cultural humor to create camaraderie as Airoclean420 bands together with growers against a common enemy.
Each poster comes to life through 10s videos
Lead gen still and video ads ran on social
A glimpse of the immense amount of banner ads created to drive traffic to the custom campaign landing pages
Cannababies = Protected
R E S U L T S
Built up the company from unknown tech identity to a robust brand with community engagement. Drove sales lead calls. Increased website traffic. Lead to a retail order for product in 79 stores.
B O N U S P O S T E R