Mercy HealthHealthcare provider aligns all operations and focuses on patient relationships.
The Challenge
Mercy Health stretches across 5 states and has over fifty locations. They once had a handful of names for the same hospital system. Mercy St. John’s, Mercy St. Christopher, Sisters of Mercy, and Mercy St. Luke’s were all different brands within the same system. Customers weren’t exactly sure if this location could care for them as well as the the other location did.
Our Solution
Create consensus among all stakeholder for one name, one brand and consistent messaging and align it all with the experience their patients want. Hundreds attended town hall settings online and in-person, sharing what they wanted from their health care providers. The process allowed them to take some ownership of the brand.
Campaign
Results
53 Mercy locations and millions of stakeholders are now united behind one mission and one vision. New advertising centered around ‘Your life is our life’s work’. A revised website, all brand launch materials, TV, print, outdoor, digital and social media launched across all 5 states. A new Mercy My Chart portal enables two-way conversations between doctors and patients. Created years before Covid, this remote treatment process has been copied by dozens of other healthcare providers.
