Modernizing a community brand that’s shaped children for decades.
T H E C H A L L E N G E
Rebrand an elementary school that’s being rebuilt, creating something fresh while staying true to the heart of the community.
We kept the school mascot, simply updating the design, and found other places to renovate, including a more sophisticated but child-friendly color system which we used to make employee name-tags pop and create way-finding around the school.
With every design choice we made it was important to balance the needs of students, parents, and educators, this meant keeping people informed with regular PTO meetings and listening to community input.
In the end, the school-board was so happy that they’ve chosen to update all the other schools in the community with the same system we created.